The initial interview is very important. If it is a start up company or a company that wants to upgrade their online presence and add new features both need careful attention to detail. During the initial interview I take a lot of notes. This information is the structure of the document that I call the Scope of Work that once signed off by myself and the client will be the direction that we focus on.

The Scope of Work document includes the following:

Introduction
A page that outlines the responsible parties involved in the development/redevelopment of the website. It also defines the title of the project.

Task in Scope
This outlines the actual pages that are created. An example is Home, About Us, Services and more.
Search Engine Optimization. Options for finding the site online are discussed.
Web Site Style Guide. This focuses on the target audience. How far back in browser versions we need to go. Government and Educational agencies often use older browsers which is something that requires consideration. Cleanup, Testing, Implementation. Spelling checks, Links checks, browser validations and design views against cross platform and browser capabilities.

Tasks Out of Scope
Often clients have things in mind that they want to include during a second phase once the first phase is posted.

Assumptions & Risks
Assumptions. How many people are involved in the site development. Responsible parties are listed. Also, the scope of work will be limited to the items identified in this document. Modifications are moved to Phase 2. Content, ie; specifications on products are believed.

Risks. Content changes, image modifications, overall design of the site (once approved), and communication such as how much time the client devotes to the development or re-development of the site.

Deliverables & Resource Requirements
Deliverables. For example, a website redesign is the objective. Put side work can include print materials, video and more.
Resources. This outlines who is responsible for delivering the content and who receives it.
Time Requirements. Project Management, Design and the Development of the site are outlined.
This section breaks down how many hours are spent on each of these services.

Payment
This is the amount that is totaled from Deliverables & Resource Requirements. Hours worked multiplied by my current hourly rate is considered into a flat rate.

	Additional Information Maintenance & Support I support the web sites that I create and build strong business relationships with my clients.
	Promoting Your Site Successful site construction the development of proper meta tags. Meta Tags include as much information about your site, the name of your company, descriptions, keywords and other useful tags that draw attention to your site. When you title a page specifically to the content it also boosts the visibility in search engines as well.
	Designing for your Industry I'm going to look at your competition and see what is making them successful online. From there I'm going to include the resources that i have available to me over the 10+ years I've been creating sites.
	ADA section 508 ADA is the American Disabilities Act. Section 508 has outlined requirements that have been established for website development. I have developed 5 government website's. Building your site to be ADA compliant maybe a requirement. I wrote the American Disabilities Act Web Development Standard that is being used as the guideline for all future developments at the County of Orange, CA.